Our mission was to create a range of extremely palatable products specifically formulated for cats. It was important for us to spend time researching exactly what cats love and to learn what specifically makes food palatable to them.
Our research included looking at popular protein sources for cats and the best inclusions of these fresh and dried meats. We also considered clean carbohydrate sources that would positively influence taste, the importance of what is coated on the outside of the kibble to enhance the aroma, the quality of the ingredients used and how the shape, size and texture effects the acceptance of the end product. Many factors come together to influence palatability, so the product development journey was finding the correct balance between all these factors to produce the highest quality product we are confident your cats will love.
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